Linda has spent the last 20 years in marketing and communication. About half of that time was spent on the advertising agency side, focused on targeting, strategic direction, communication planning, competitive analysis and campaign tracking. She has an intimate understanding of all forms of media and non-traditional communication. Linda has analyzed, developed and executed event sponsorships. Linda also has experience with diversity and charitable marketing.

The other half was focused on client relations and customer satisfaction. She specializes in listening to client needs and translating that to effective solutions.

On the marketing research side, Linda has experience with:

• Segmentation
• Brand Tracking
• Clinics
• Customer Experience Management
• Focus Groups
• Competitive Assessment
• New Technologies such as virtual solutions
• Sales Forecasting
• Strategic Implementation

 

Linda has worked with the following industries: Government, Automotive, Retail, Fashion & Beauty, Home Furnishings, Photography, Boating, Entertainment, Aviation, CGI, Appliances, Financial, Food.

Linda attended the Michigan State University College of Arts and Sciences and received a Masters Degree.

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