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When to use:

To determine what features/attributes are the most influential relative to other features/attributes during the purchase decision process.

This type of research is best used prior to launch, however, can also be used to evaluate how product modifications might impact sales.

Expert analysis of preferences and forced choices lead to implicit valuation. A market model that can estimate market share, revenue and even profitability of new designs can be an output of this research.

For more information contact Simplex Research at 313-330-3838 or