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Purpose:



When to use:


Description:
To determine whether dollars spent on events and sponsorships are performing as needed.  Additionally you will know which components of your event sponsorship are most “successful”. The findings help you decide which events you should continue to support.

During events, compared with other events, as well as other alternative communication methods.


Customized methodology is developed to conform to specific sponsorships with common elements included for consistent comparison. Over time, results can be predicted and can become part of the evaluation process for determining whether to purchase a potential sponsorship or event.







For more information contact Simplex Research at 313-330-3838 or

info@simplexresearch.com