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Purpose:


When to use:




Description:
To assess potential end user opinions, needs and behaviors in relation to the marketing question being asked.

This technique can be used for assessments throughout the product lifecycle and is relevant from the concept stage, through the introductory stage, mature stage and eventual decline.  Key to success is identifying the proper consumers to recruit and successfully extracting key insights – derived and behavioral.

Intimate gathering of a small group of potential end users for a moderated discussion.






For more information contact Simplex Research at 313-330-3838 or

info@simplexresearch.com