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    Simplex Solutions > Inspirational


When to use:

To understand your customers or potential customers at a deeper level early in the development cycle so you can create products, services or communications that are highly relevant.  The inspirational portion of this approach enables the creators of your product or communications to interact directly with your target in order to make the emotional connection early in the development process.  This solution can potentially eliminate the need to do product / communications testing later in the process due to the in depth understanding that was generated early on.

Early in product, service or communication development, or when changes & modifications are being considered

Interaction/observation with/of customers by the creators of a product in various formats.  The key to Simplex approach is the right design to pull out derived insights and behavior. There are a variety of output forms that can include video, power point and leave behind boards to assist during the development process.



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