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| Simplex Solutions > Perceptual Maps |
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| Purpose: When to use: Description: |
To visually illustrate how your product/service performs across multiple variables/dimensions. For example, you can evaluate how well several potential communication messages perform on “uniqueness” and “believability.” This analysis can also be done relative to competitors. This is a valuable tool to use after the launch phase and during the rest of the life cycle of a product/communication. Customer perceptions are displayed visually and we can examine perceptual shifts over time. In addition perceptual ideals can also be displayed. |
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For more information contact Simplex Research at 313-330-3838 or |
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