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When to use:

To determine how end users interact with your product/website/software, how intuitive it is, and what kind of modifications would impact the usage experience.

Usability research is best used prior to launch, however, can also be utilized to evaluate how potential customers respond to what is currently in the market.

In-depth evaluation of end user interaction with products, including online applications.  Simplex utilizes technology (e.g., picture-in-picture) which enables us and the client to view remotely how a customer interacts with your product/website/software.


For more information contact Simplex Research at 313-330-3838 or