Simplex Research    Tempe, AZ 85280    PH 1.800.382.7111    Contact Us

simplex solutions

  Simplex Solutions > Van Westendorp


When to use:

To determine the optimal pricing solution, and we can also examine elasticity.

This type of research is helpful prior to launch. It is also appropriate at any time to determine if making price adjustments will have an impact in the market.

Market technique for determining consumer pricing preferences. Respondents identify price points at which they can infer a particular value.

van westendorp

van westendorp

For more information contact Simplex Research at 313-330-3838 or